Is Your Brand Bull?

I see a lot of people using slick buzz words, and playing/dressing the part. Usually, after a few minutes or days of talking/working with them one begins to realize that they are not "The Real McCoy," and when it comes down for show and prove time they come up lacking.

The old package of "we are all salesmen," has been repackaged with the ultra-slick catch phrase: "Brand You." It's basically the strategy of selling yourself and projecting an image of success (or however you want others to perceive you).

You can read about the benefits at iHispano.

There is more info about this out there, and I recommend (for those w/ [shorthand for with] limited time, Tom Peters I enjoyed most - 2&3):

1. Creating Brand You
2. The Brand Called You
3. Brand You Survival Kit
4. It's a Brand-You World

(Note: again, you have to read #2 as this was the article (back in 1997) that coined Brand You. Although, self-branding as been around for a while it is gaining renewed attention because of recent excitement concerning Twitter.)

All of that in of itself is great for getting attention, but now what do you have to back it up...to be of any value? Go read "The Brand You Is Dead. Long Live The Brand You Build." Put concept A (Brand You) and concept B (Brand You Build) together, and you know have a solid brand w/ purpose that will prove over and over again that your brand is no bull.